About Our Team

Helping women rise, one answer at a time.

You are NOT Alone….we are the team behind wiseHer and our mission is to help women accelerate their businesses or careers by providing 1:1 access to experts, resources, education and funding opportunities.  We want to help women feel supported, enabled, empowered and hopeful for the future of their businesses or careers. WE GOT YOU.

Women-focused is not anti-men.

wiseHer is built by women, and targeted to women–as we know the unique challenges that women face–but is available to all. Our team has been supported by so many throughout our journey and we welcome ALL to work with us and our experts and advisers.

Why us? Why Now?

Our team has felt what you feel, isolated, impostor syndrome, never enough time to get it all done and we want to help you feel enabled and supported.  We have a way to help you affordably get the answers that you need when you need them to move forward, faster in your businesses or careers.

Get to know us, we want to know YOU.

Founders

Kathryn Rose

Hi, I’m Kathryn Rose and my story is probably not unlike your own. Most women I meet have some challenges they have had to overcome to get where they are. In 2007, I was a sales leader for a Wall Street firm and about to give birth to my first child. Then everything up-ended–the mortgage market melted down and I was laid off. At the same time my mom had a brain aneurysm leaving her paraplegic.

With no job, a new baby, and my mom in the hospital, I knew I had to do something and fast. And I wanted my son to grow up thinking his mom is a fighter not a quitter.

So I did what all good salespeople do–go to my network and see if I could start something new. I called all of my old clients offering them my services for sales training, marketing, really anything I could do that didn’t involve a true full-time opportunity (this was before the gig economy). Their main need was to get a better online presence. Specifically they wanted their websites to rank on page one for Google and other search engines. I thought, “how hard could that be?” and told my top client I would get back to him in two weeks. Well…it turns out it’s pretty hard especially with NO internet background whatsoever.

No one I knew owned their own business never mind in technology so I had to figure it out for myself. I turned to online resources and found everyone wanted me to take their course or read their book. I knew that if I just found someone to talk to, someone to teach me, I could do it. I was on Craig’s List looking for something and on a whim typed in “learn SEO” and I found someone, an expert. I spoke to him every day for 2 weeks, paying him for his time and expertise, and soon I had my first paying client!

I then began to get involved in social media–again paying for expertise when needed–and quickly set up a successful SEO and Social Media consultancy. I went on to write 9 books (including two best sellers), be featured on TV (Fox News, Channel 12 and others), and became an international speaker.

I also joined a lot of women’s networking groups (like many of us do) thinking I could find clients there but I quickly found out that the statistics were true: 90% of women-owned businesses are solopreneurs and 88% made under $100k in revenue. The fact is they couldn’t afford my rates so I did what I could to help them: I wrote books and did a lot of “pick my brain” sessions and coffees for free.

In 2013, after realizing I had no idea how to scale a consulting business (and after the birth of my daughter), I went back into corporate and ran sales for a software company. I had lots of experience working in male-dominated fields and thought maybe things would be different after a 5 year break. No such luck! I found out my male counterpart was being paid $25,000 more than I was!

When the company was sold, I decided that I was going to do something to help women. As I looked more into women in business and their challenges, I uncovered some alarming trends. In 10 years, women went from owning 10 million business to nearly 13 million businesses but 90% were STILL solo and under $100k in revenue–we weren’t starting more profitable businesses, just more businesses. In terms of career, the numbers of women in top posts were actually declining. I set out to figure out why and design something useful, something impactful that will help women get unstuck and move them forward, faster.

Enter wiseHer. Our platform makes it easy for women to do what I did – leverage tactical, practical advice from experts all over the world to move their businesses and careers forward and change their lives for the better.

Building a technology platform–especially a marketplace focused on one segment of the population–is not for the faint of heart. There were many times I wanted to throw in the towel but the mission and my team kept me going. We are not venture-capital funded (yet). We are a small and mighty team who are here to do what we can to help women around the world rise higher.

Welcome to wiseHer, let’s do this together!

Lisa Raiche

Hello to you all! I’m Lisa Raiche (CPA, MST), Co-founder and CFO of wiseHer. As a child, both of my parents had businesses. My mom sold clothing with appliques. Let me put this into context, she had this business long before Etsy and the internet. My parents would pack up all of the inventory (every weekend at year end), jam into my dad’s pickup truck and make the long drive to craft shows. Some shows were great! Others weren’t so great. Not enough of one size or not enough of one print or worse of all…no one was buying. That happened a lot. They were long weekends and sometimes we earned little or no money.

Why would someone want to have a business? They work so hard for nothing, I thought. Entrepreneur was a dirty word.

I decided to go into accounting so I could help businesses grow and manage their finances. After undergrad, I ended up in an accountant in a local public accounting firm. You know the place, local firm preparing taxes and financial statements for local business owners. Every day, I would come face to face with people like my parents – business owners struggling, not knowing why they had no money, why they aren’t profitable and a myriad of other financial issues. Clients would come in once a year for tax preparation, and we would review what had happened, prepare a tax return and send them on their way.

Sadly, we weren’t really helping them. Just watching them struggle more each year. That was one of the reasons why I ran screaming from public accounting. I couldn’t wait to get away but I knew I needed an advanced degree to move into a higher role, especially as a woman. I finished my graduate degree and worked in the finance department of publicly traded companies, but even though I was learning–and rising–it was still not filling me with joy.

While I was in corporate, I noticed that the old “tax preparer” accountant role was shifting into an advisory one. This is what I wanted to do – help businesses see finance not as a burden, but a source of strength. I wanted to help women business owners specifically get strategic about their pricing and their business and financial goals. That was the original plan, anyway. Unfortunately, I realized very quickly that I couldn’t find any women with businesses large enough to need my services. I would later learn from the wiseHer research that my ideal client didn’t actually exist. Women businesses with revenues over $1M were a paltry 1.7% of women owned businesses in the U.S.

I made a go of it anyway and built a successful practice, but along the way I made every mistake imaginable. I didn’t know what I didn’t know. I spent money on software and services, wasted far too much money on a coach that wasn’t a right fit for me, joined networking and community groups thinking that was the way to find clients. I needed tactical direction for my business, not a coach that wasn’t a fit for my business at the stage it was in. Someone to help me understand that I needed two ‘calls to action’ on my website and other basic business strategies. Many of the tough lessons I learned were never taught in accounting school–or any other school for that matter. There is no “Marketing Funnel 101” class in any higher educational institution!

When I had the chance to join Kathryn at wiseHer, I jumped at it! We are building something that can help women around the world to gain the knowledge they need to build a better business and career–faster. By the way, we are not only owners of this company but we are also customers. We schedule calls all the time using the same process all of you do, and we pay for them! We are thrilled to have you here and please do not hesitate to reach out if we can do what we do better, we want to hear from you.

Erin Cox

Hi there, I’m Erin, and I’m the Chief Strategy Officer and proud member of the founding team at wiseHer.  I have dedicated my career to growing great ideas into organizations that make the world a better place.  Looking back on my upbringing, this isn’t very surprising!  My parents had 3 kids and full-time jobs yet still found time to be heavily involved in our community – mom in the PTO and as a preschool teacher, dad in Little League and my sports teams.  They set the tone that would carry me forward – invest in education, work hard, prioritize family, and give back.

I did just that at Tufts, where I earned my BA in Child Development, ran and grew the student volunteer organization (largest one on campus), and facilitated a task force aimed at deciding if Tufts should partner with an up-and-coming early ed non-profit called Jumpstart.  The answer was yes and they needed someone to launch it – so after the worst salary negotiation there has ever been (another story for another time), I landed a job as the founding Site Manager for the Jumpstart-Tufts partnership.  I was the lowest paid entry level staff member at Jumpstart at the time. And nine years later, I left as the “trusted #2” leader running a much larger national organization.

Along the way, I had incredible experiences – I lived out of a suitcase for two years, traveling the country and convincing campuses and communities to join together to launch Jumpstart programs (we launched 30+ in 2 years). I ran a number of pilots trying out new ways of expanding our impact. I ran a strategic planning process and restructure that locked in a promising future for the organization.

As I worked my way up the ranks, I noticed that most of my colleagues at the entry level were women, but in the executive suite, they were mostly men. And my only female boss was my very first boss.  I remember reflecting on this and wondering: the dynamics in the corporate world that I had heard so much about couldn’t possibly be the same in the non-profit sector, could they? Sadly, they sure are.  In the US, more than 75% of the non-profit workforce is female, and 57% of female non-profit leaders would like to become a CEO someday. However, only 18% of US non-profits with annual budgets over $50m had a female CEO in 2015.  And for the women that do get to the top, well, you may not be surprised to hear that they are paid 23% less than males in the same position.

I left Jumpstart to become the “trusted #2” at another up-and-coming education non-profit (uAspire), with these reflections fresh in my head. Over my nine years there, we grew uAspire from a Boston-only operation serving 5,000 students annually to the national leader in college affordability expertise impacting 1m students annually. I spent a lot of my time centering and growing women in leadership roles as the organization grew. I’d coach them on negotiating their salaries – yes, even if they were negotiating with me! I’d support them with job searches outside of the org if they were ready for new challenges. I nudged them to own their expertise and greatness, which many times I could see so much clearer than they could.

While serving as President of uAspire, I got my MBA from Boston University’s Executive Education program and noticed the exact same dynamics in that classroom. Ugh!  After one particular professor interrupted and “man-splained” something to me for the fourth time in one class – a class that required me to miss the Women’s March in DC following the 2016 election – I hit my limit! I rallied my classmates and we convinced the faculty to add gender, diversity, and inclusion content into the MBA curriculum. And to their credit, they listened.

I left uAspire to take a self-funded sabbatical focused on relocating my family and reflecting on – like, meditating, journaling, and really thinking about – what I wanted to do next.  As fate would have it, I lost my main female role model – my mother – during this break from work.  This accumulation of experiences coupled with a serendipitous run-in with Kathryn have led me to wiseHer, and it’s exactly where I want to be.   I’m so glad you’ve joined us, and I look forward to learning with and inspiring each other as we go!

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